Winning Through Digital Disruption

Led by Silicon Valley faculty, you’ll experience a full immersion on this highly-interactive program and enjoy exclusive access to Ferrari, consistently ranked as one of the world’s most powerful and inspiring brands.

Abstract shape of compact vertical lines


The global economy is increasingly characterized as uncertain, volatile, complex and ambiguous (VUCA). Digital disruption is playing a major part, particularly in areas such as e-commerce, business models, analytics, AI, conversational commerce and cybersecurity, and is already producing more data than most organizations can deal with. McKinsey estimates that by 2025, big data insights from connected devices alone will yield $11 trillion of potential economic value. While most recognize the tremendous opportunities of embracing a new digital future, many organizations find the transition difficult, expensive and fraught with pitfalls.

Exploring the 4th Industrial Revolution and this unprecedented speed of digitization, we have partnered with Ferrari to deliver a unique three-day consortium program aimed at equipping you with the right tools for a successful digital future for your organization. The program aims to:

  • Share latest trends and implications of digitization and the 4IR
  • Leverage design thinking, lean start-up and scenario planning
  • Gain knowledge of risks and pitfalls as well as successes involved in digital transformation
  • Craft concrete innovation ideas for growth
  • Share best practices from participating organizations, working on “live” business challenges.


Duration: 3 days

Ferrari Abu Dhabi:

9 - 11 April 2019

To find out more please contact Tanja Levine, Ashridge Client Director for Ferrari

T: +41 79 7870652


Ferrari Maranello, Italy

16 - 18 September 2019

Who is this for?

Experienced managers, directors, or leadership team members. They are keen to shape the future direction that digitalization will take for your brand and organization.

Past program participants included a diverse mix of tech disruptors and start-ups, as well as global multinationals from financial services, retail, telecommunications, healthcare and lifestyle, including Uber, Coca-Cola, Continental, Deutsche Telekom, Merck and Puma.


Dennis de Munck

“We could not have imagined a better approach.The caliber and diversity of innovative ideas that sparked out of this program are inspiring.”

Dennis de Munck

Talent Acquisition Manager, Ferrari S.p.a

Global Innovation Director

“The highlight was to engage with peers from other industries and companies, and learn from each other's similar digital challenges. It was also great to have a diverse team to work on a Coke-related digital innovation opportunity and for us to stand out in a crowded digital space”

Global Innovation Director



Olaf Groth

Olaf Groth

Digital Innovation Expert.
PhD, International business relations, technology management & policy, political economy

Mike Grandinetti

Mike Grandinetti

MBA, Strategy and Marketing, Yale University - Yale School of Management

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